IMAGINE A COMMUNITY OF BRANDING ENTHUSIASTS THAT SUPPORTS YOU IN CRUSHING YOUR GOALS.

You could build your brand alone… but why would you?

SMALL BUSINESS BRAND BUILDERS UNITE!

Let’s move from beginner to brander!
Hey there!
Welcome to our awesome community where small business owners gain skills and guidance they need to build their brand.

Enter Famaroo! This is a very special one of a kind community which is all about learning and growing together, coached and facilitated by branding pros Aliza Freedman and Rob Genovesi.
Aliza and Rob joined forces to provide a solution to small business owners just like you who are ready to level up their sales and profits, and make marketing and speaking succinctly to prospective clients so much easier!  
Strong brand = better clients!

If you're looking for a fun and supportive, enthusiastic group of people to connect with, you've come to the right place. Famaroo is for you!
The heart of Famaroo lies in our vibrant community. We believe in collaboration, and mutual support. Our members benefit from a network of like-minded entrepreneurs, creating a positive and motivating environment to achieve branding success.
Our mission is to make branding accessible and enjoyable for small businesses. We understand the challenges entrepreneurs face, and that's why we've come up with a solution that simplifies the process, AND makes it fun!  And who couldn’t use a little fun in their work week??

In Famaroo you'll find trusted partners in branding with experts to guide you, whether you're a start-up looking to make a splash or an established business seeking to create or revamp your brand identity.

So, if you're ready to take your brand to the next level, we want to welcome you to Famaroo - where we MOVE FROM BEGINNER TO BRANDER!!

I want in!

“I think it's incredibly valuable!”

Join now!

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The Famaroo story

Let's rewind and meet our co-founders, Rob Genovesi and Aliza Freedman. Armed with many years as a trained graphic designer, Rob was running his successful brand strategy business. Aliza, on the other hand, was a content writer and brand strategist with a talent for storytelling, and a passion for coaching and empowering solopreneurs in her own thriving brand strategy venture.

Fate had bigger plans for them, though. During a networking meeting, they connected instantly, realizing they shared a common vision: to simplify branding for small businesses. Because regardless of size, location or industry, every business MUST have a solid and unique brand to beat the competition and hit their goals…  

The result? The dynamic duo teamed up to launch Famaroo - an all-in-one branding solution that teaches branding to beginners! Famaroo simplifies, saves time, saves money, all inside of a truly special, supportive community!

Aliza Freedman

Many moons ago, Aliza Freedman was an English Literature graduate from NYU and she has spent many years nurturing her love for the written word. However, her journey extends beyond the realm of literature. Combining her affinity for teaching, technology, and building strong and lasting relationships, she has become a multi-faceted brand strategist and writer of websites, blogs and other marketing platforms. Aliza's true passion lies in empowering individuals to conquer fears and frustrations, propelling them towards achieving their business goals with confidence and success. Through her unique blend of skills and unwavering dedication, she is determined to make a profound impact in the small business community.

Rob Genovesi

After a 30-year corporate career spanning marketing, advertising, and publishing as a graphic designer then creative team leader, Rob launched his own graphic design and website business. But several years of grinding day and night working to build that business failed to get the results he was looking for. Eventually, Rob found a much easier way to sell design by using a strategic thinking process. This journey led him to discover brand strategy. After learning all he could on the subject, he applied it to several of his clients with great success. Rob then used it to literally save his own business from near failure. When he's not helping small businesses win, you can find him either on the golf course, or at home with his family, enjoying red wine or Blue Moon.

Famaroo provides a comprehensive community platform for small businesses to craft a powerful brand that stands out in the market. We cover ALL THE BASICS of branding, from ideal client to brand identity and design, brand story, and writing compelling content, plus so much more! It’s all geared towards helping businesses thrive. And our members are having A BLAST!!

“I have found so much value already!”

Join now!

Build Your Brand Using 3 Core Concepts

DIY-ing your own brand can seem like a grueling task, but with a little effort  and the proper guidance, you can whittle it down to manageable pieces that have the power to transform your business into a strong, valuable brand.

1. Who You Are

By describing what you do, how you do it, and your reason for your company's existence, you are gaining a deep understanding of who you are. Add to this your core values and you begin to build a foundation for your true brand. This may seem obvious, and unnecessary to write down, but we all need to extreme clarity in order to have an effective brand.

2. Who You Serve

When you know who you are talking to, you know how to talk to them. This is critical for creating connection so that you may then attract your ideal client to you. That attraction is a key part of developing trust and loyalty. This is going to build your tribe; your audience of loyal followers who want to buy from you.

3. What Makes You Different

People are attracted to things that are different, because they stand out. They get noticed. Your audience doesn't know who's better; you or your competition. But, they do know who stands out, and for that reason, you get their attention. When combined with the first two concepts, it creates a recipe for attracting the clients you really want, and who refer you to others just like them. Remember, it's better to be different than simply better!

We've created a guide you can use to easily flesh out these three concepts in order to give you a jumpstart to creating your true brand. It's free! Go ahead and get it!

I want my FREE Branding Guide!
Move from Beginner to Brander